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Research papers
What next for consumers?
As consumer attitudes and behaviours continuously evolve, trends provide a framework for labelling, structuring and understanding these changes. when they are well observed, validated and communicated, trends become a powerful tool for stimulating...
Catalogue: Congress 2006: Foresight
Authors: Nadine Critchley, Will Galgey
Company: Nestlé
June 15, 2006
Research papers
Changes in patient behavior in seeking medical help
As a result of various environmental influences, changes in patient behavior in seeking medical help have been identified and have received great attention from the public and the industry.Obviously, the implication of the changes would be profound...
Catalogue: Global Healthcare 2006
Author: Hongfei Zhang
February 6, 2006
Research papers
Transforming research execution
This paper assesses the opportunity of offshoring for the market research industry.The paper examines the benefits and risk involved in the execution of the various market research processes from the perspective of a research organization.
Catalogue: Global Healthcare 2006
Author: Siraj Dhanani
February 6, 2006
Research papers
A turnaround triumph
This presentation demonstrates how a well conceived and executed, practical research programme can help achieve a significant turnaround in business performance.The research programme ultimately informed decisions across all major facets of the...
Catalogue: Consumer Insights 2005
Authors: Nikki King, Rob Highett-Smith, Kylie Miller
November 15, 2005
Research papers
New product launches
This presentation provides a compelling case study of how a client company, faced with the significant challenge of taking a business product to the consumer sector, used market research as a critical tool to build a business case and guide a product...
Catalogue: Consumer Insights 2005
Authors: Marian Sudbury, Shizuka Pye
Companies: Mars Wrigley, Harris Interactive (Europe)
November 15, 2005
Research papers
Consumer panel behavioral and attitudinal insights in responding to retail shopping trip decay
With technological advances in consumer panel collection devices and the absolute size of consumer panel samples, analysis applications that integrate behavioral and attitudinal measures are becoming more common place....
Catalogue: ESOMAR Panel Research Conference 2005
Author: Todd Hale
Company: Nielsen
April 17, 2005
Research papers
Integration of market research and database
This paper addresses the identification of business opportunities for the financial industry through integration of market research and databases.
Catalogue: ESOMAR Conference on Financial Services 2005
Author: Ignacio MacÃas
Company: GfK
February 1, 2005
Research papers
The crossroads for Latin American researchers
Today we find Latin American research companies and researchers at a crossroad: Create value or disappear. Where do we currently stand on the issue? Which strategies are best for what companies? The research market currently shows different frames of...
Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Author: Jorge GarcÃa-González
October 24, 2004
Research papers
